Home > NEWS > Company News > Views
Skiing is no longer just a winter sport—it is increasingly integrating with fashion, technology, lifestyle, and other fields, presenting unprecedented cross-industry collaboration trends. Let’s take a look at some eye-catching examples of these collaborations!
Automotive × Ski Brands
Audi × Descente German car brand Audi collaborated with Japanese ski brand Descente to launch a limited-edition ski gear series, including down jackets and ski suits. This collection combines Audi’s automotive design philosophy with Descente’s ski technology, emphasizing high performance and fashion appeal, attracting both car enthusiasts and ski athletes.
Jeep × The North Face Jeep teamed up with outdoor brand The North Face to launch a gear collection designed specifically for off-road and skiing enthusiasts, including ski apparel and vehicle-mounted equipment. This collaboration highlights the adventurous spirit and outdoor exploration ethos of both brands.
Fashion × Ski Brands
Dior × Descente French luxury brand Dior partnered with Japanese ski brand Descente to launch a high-end ski apparel line. The collection combines Dior’s luxury design with Descente’s technical innovations, with prices reaching up to $5,900, reflecting the trend of fashion-forward ski gear.
Tommy Hilfiger × Rossignol American fashion brand Tommy Hilfiger joined forces with French ski brand Rossignol to release a ski apparel collection. This line merges Tommy Hilfiger’s classic designs with Rossignol’s professional ski technology, attracting both ski enthusiasts and fashion lovers.
Technology × Ski Brands
POC × Apple Swedish ski brand POC collaborated with tech giant Apple to launch a smart ski helmet. The helmet integrates Apple’s audio technology, allowing skiers to listen to music or take calls while skiing, enhancing the technological experience of skiing.
Garmin × Ski Resorts GPS device manufacturer Garmin partnered with several ski resorts to release ski tracking devices. These devices can record skiers’ speed, distance, and routes in real time, helping them analyze and improve their skiing skills.
Art × Ski Brands
Burton × Andy Warhol Ski brand Burton collaborated with the Andy Warhol Foundation to launch a limited-edition snowboard series. This series combines Warhol’s artwork with snowboard designs, attracting both art enthusiasts and ski athletes.
Vans × Snowboard Artists Ski brand Vans collaborated with multiple snowboard artists to release an artist series of ski boots and gear. This collection showcases the fusion of ski culture and art, appealing to young ski enthusiasts.
These cross-industry collaborations are more than just simple co-branded products—they represent the collision and integration of different cultures and philosophies. They not only enhance the visibility and influence of ski brands but also bring ski culture into more people’s lives, turning it into a symbol of fashion and lifestyle.
Manlin Snowboards is also continuously exploring innovation and collaboration, striving to combine ski culture with fashion, technology, and other diverse elements, providing consumers with a richer skiing experience. Your snowy adventure starts with just one snowboard!