In recent years, China’s ski and snowboard industry has witnessed rapid growth, fueled by strong government policy support and a rising number of winter sports participants.

Here’s a brief overview covering key aspects:

1. Policy Support: From “Engaging 300 Million in Ice and Snow Sports” to High-Quality Development

Since Beijing successfully bid for the 2022 Winter Olympics, the Chinese government has introduced multiple policies to promote winter sports. The "Ice and Snow Sports Development Plan (2016-2025)" set an ambitious target of involving 300 million people in ice and snow sports by 2025.

In early 2025, China’s General Administration of Sport released new guidelines to accelerate the high-quality development of the ice and snow economy, integrating sports, culture, tourism, and commerce.

Thanks to these policies, the number of ski resorts in China reached 935 by the end of 2023, an increase of 6.47% year-on-year. (Source: m.chinabaogao.com)

2. Population Growth: Increasing Numbers of Ski and Snowboard Enthusiasts

Driven by supportive policies and the post-Winter Olympics boom, the number of Chinese snow sports participants continues to climb.

After the successful 2022 Beijing Winter Olympics, the total number of ice and snow sports enthusiasts in China reached 313 million. In the 2023/24 winter season, ski visits reached 23.08 million, marking a 14.49% year-on-year increase, with forecasts expecting over 26 million visits in the 2024/25 season. (Sources: pwccn.com, finance.sina.com.cn)

3. Snowboard Market: Domestic Brands on the Rise, Expanding Market Demand

The surge in winter sports participants has led to growing demand for snowboard equipment. In 2023, snowboard sales on major Chinese e-commerce platforms reached 350 million RMB (approx. $48 million), a 47.7% year-on-year growth. Local brands such as Nobaday and Tanrui have gained popularity and gradually increased their market share. (Source: mktindex.com)

Additionally, the market for winter sports gear is experiencing explosive growth. During China’s 2021 “Double Eleven” shopping festival, sales of ski jackets increased by 270%, while snowboard orders surged by 590% compared to the previous year. (Source: m.chinabaogao.com)

4. Future Outlook: From “Cold Resources” to a “Hot Economy”

With continuous policy support and rising public enthusiasm, China’s ski and snowboard industry is transforming from a "cold resource" into a "hot economy."

By the 2023/24 winter season, total consumer spending on winter sports activities and products in China exceeded 150 billion RMB (approx. $21 billion). Snowboarding is no longer just a sport — it has evolved into a dynamic industry merging tourism, leisure, culture, and education. (Source: ndrc.gov.cn)

In Summary:Backed by strategic policy initiatives and increasing public participation, China’s snowboard industry is entering a new stage of high-quality development. With domestic brands rising and market demand expanding, the outlook for the sector is remarkably promising.